People throngs as Designers Attic stands by at the IFFK ground bearing the antique charm of the ages old Malayalam cinema. Crowd just entering the attic only to get the inducing smell of old time when cinema was viewed as a wonder.The only marketing strategies were distributing notices and sticking of posters. All these signatures are re produced in the Designer’s attic and passer bys are just absorbed in the air inside. A video presentation is also flashing in the air inside. The artists behind the Designers Attic are film maker Lijin Jose, designer Razi,and editior B Ajith Kumar.